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Abstract: This is the English voiceover version of one of seven Spanish-language television spots aired as part of the Blue Star Water and Sanitation Campaign. In October 1998 Hurricane Mitch devastated a vast area of Central America , causing a rapid increase in acute diarrheal diseases and respiratory illnesses. In response the Blue Star Water and Sanitation Campaign, implemented by Johns Hopkins Center for... more
Abstract: This is the English voiceover version of one of seven Spanish-language television spots aired as part of the Blue Star Water and Sanitation Campaign. In October 1998 Hurricane Mitch devastated a vast area of Central America , causing a rapid increase in acute diarrheal diseases and respiratory illnesses. In response the Blue Star Water and Sanitation Campaign, implemented by Johns Hopkins Center for Communication Programs with funding from the U.S. Agency for International Development, successfully used mass media, community mobilization, advocacy and educational training to increase the prevalence of appropriate hygiene and water management practices. Many materials were developed for the various creative elements of the campaign, and these spots were central to the campaign. less
Formative Research: Before developing the project activities an investigation of the communications media and formative research on the knowledge, attitudes and practices around water and environmental sanitation were conducted. One finding that directly influenced the development of this TV spot was that parents were worried that their children might fall into the latrine.
Formative Research Links:
Baseline Survey (Flash File)
Pretesting: The draft spot showed a pig running around the latrine. In the pretest viewers were offended because they thought they were being compared to a dirty pig. Also, the spot did not model the behavior being promoted---adults and kids using the latrine. The spot was revised to cut out the pig and include parents taking kids to the latrine to allay fears found in the formative research that parents were... more
Pretesting: The draft spot showed a pig running around the latrine. In the pretest viewers were offended because they thought they were being compared to a dirty pig. Also, the spot did not model the behavior being promoted---adults and kids using the latrine. The spot was revised to cut out the pig and include parents taking kids to the latrine to allay fears found in the formative research that parents were afraid kids would fall in. less
Pretesting Links:
English voiceover of the pretest version of the latrine spot
Summative Evaluation: Extensive project evaluation revealed considerable impact. For example,85% of the people from the urban areas and 87% from the rural areas of the municipalities surveyed in the Mitch area said they had heard or seen water and sanitation messages in the last month. The percentage that remembered specifically having heard or seen messages about the Blue Star campaign was lower although still considerable... more
Summative Evaluation: Extensive project evaluation revealed considerable impact. For example,85% of the people from the urban areas and 87% from the rural areas of the municipalities surveyed in the Mitch area said they had heard or seen water and sanitation messages in the last month. The percentage that remembered specifically having heard or seen messages about the Blue Star campaign was lower although still considerable – 43.4% in urban areas and 50% in rural areas. less
Summative Evaluation Links:
Final Report on Activities (Flash File)
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