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The purpose of the monthly Spotlight is to showcase health communication materials that have had proven impact.
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AVIAN FLU TV SPOT - EGYPT
Within hours of the confirmation of cases of the H5N1 Avian Influenza (AI) virus in Egypt on February 17th, 2006, all the major state-owned television channels were broadcasting the news to the public as well as airing this informative TV spot showing families how to protect themselves from the deadly virus:
  Click image to view the Avian Flu TV Spot. (10.5MB)
EVIDENCE OF IMPACT
PARC Media Monitoring Services reported that the TV message reached 82% of Egyptian adults, or 34 million people, within a day after its first announcement.
CREDITS
This quick response was guided by a proactive AI communication strategy developed through USAID’s support to the Government of Egypt’s Ministry of Health and Population (MOHP) and Ministry of Information /State Information Service (MOI/SIS). USAID’s Communication for Healthy Living (CHL) Project, which builds the capacity of these ministries to address issues across health sectors, placed the country in a unique position to respond swiftly and effectively to the crisis. The CHL Project is part of the Health Communication Partnership based at the Johns Hopkins Center for Communication Programs.
 See resources for Avian Flu
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