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SIAGA CAMPAIGN MATERIALS– INDONESIA
EVIDENCE OF IMPACTThe estimated number of eligible population reached by the Suami Siaga campaign was 26,872,996 males and 32,180,365 females. The cost of exposure to the mass media component was US$.012 per man and US$.010 per woman. The impact evaluation of Suami SIAGA (alert husband) in 2000 and the baseline assessment in six West Java districts in 2000-2001 provided insights and recommendations for the development of the subsequent Warga SIAGA (alert citizen) and Bidan SIAGA (alert midwife) campaigns. A local advertising agency conducted pretests to ensure that intended audiences (wives, husbands, midwives, and community leaders) understood and liked the creative material. Researchers conducted a baseline survey in April 2001 with face-to-face interviews of mothers, husbands, midwives, and community leaders in the three core program districts of Kota Cirebon, Kabupaten Cirebon, and Kabupaten Kuningan, as well as three additional districts - Bandung, Sukabami, and Purwakarta. They conducted a similar follow-up survey in February 2004 in the same six districts. Overall, the SIAGA campaign had a powerful impact on the intended audiences. Evaluation results indicate that almost three-fourths of the respondents exposed to the campaign agreed that the SIAGA information was relevant and they were able to apply it to their lives. Some 62 percent of respondents were exposed to the overall SIAGA campaign, measured in terms of exposure to either Bidan , Warga or Desa SIAGA . Additionally, the fairly high level of interpersonal communication regarding SIAGA messages reported by 51 percent of respondents indicates that SIAGA sparked interest and discussion among respondents' social networks. Researchers found clear differences in knowledge and practices pertaining to Birth Preparedness and Complications readiness among respondents before and after the campaign, as well as among unexposed and exposed respondent groups at follow-up, across all key indicators. CREDITSThe SIAGA Initiative began in 1998 under a UNFPA-funded program with the Ministry of Women's Empowerment and Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP) and was continued under the USAID-supported Maternal and Neonatal Health (MNH) Program which ended in June 2004. MNH was implemented by JHPIEGO, an affiliate of Johns Hopkins University, CCP, and the Program for Appropriate Technology in Health (PATH).
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Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government. |
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Indonesia’s SIAGA (alert) initiative implores everyone to play a part in helping to save women’s lives. SIAGA is an acronym of SIap (ready), Antar (take, transport), and jaGA (stand by or guard). The original mass media campaign—Suami SIAGA (Alert Husband) — focused on husbands and their role in preparing for delivery. Evaluation results from Suami SIAGA were so impressive that shortly after the UNFPA funded project ended in 2000, the USAID funded Maternal and Neonatal Health (MNH) Program expanded and continued the initiative with Warga SIAGA (Alert Citizen) in 2001 and Bidan SIAGA (Alert Midwife) in 2002. As a culmination of this national level work, Desa Siaga (Alert Village) took the national messages and translated them into actions at the community level. Here are some selected SIAGA campaign materials:
Click image to view the TV Spot. Be Patient!
