In the Spotlight Selected Tools Featured Materials Share Your Materials Special Topics Join the Network Search for Materials Home
Health Communication through Soccer
Health Communication through Soccer

Search for Materials

Audio Audio involving Soccer
Calendars Calendars involving Soccer
Documents Documents involving Soccer
Kits involving Soccer
Novelty Items involving Soccer
Pamhlets Pamphlets involving Soccer
Photos Photographs involving Soccer
Posters Posters involving Soccer
Videos Videos involving Soccer

View all materials involving Soccer.

Related Links

Featured Campaign

YEAH logo

Y.E.A.H. Launches “Be a Man” Campaign during World Cup: On 9 June 2006, the Young Empowered and Healthy (Y.E.A.H.) initiative in Uganda launched the “Be a Man” campaign during World Cup broadcasts on national television, which are estimated to reach 9 million viewers nationally. The “Be a Man” campaign engages young men to reflect on the costs to themselves and Ugandan society of “traditional” male attitudes and behaviors that perpetuate power imbalances in their relationships with women. “Be a Man” is designed to help men to protect themselves. Young Ugandan men are in a difficult position these days. They are expected to support their families, yet there are few employment opportunities. At the same time, they are expected to prove their manhood through sexual prowess and the ability to father children. The campaign communicates with men and women through a variety of media. Television spots broadcast during the World Cup are followed by radio ads, training sessions and discussion groups with men, newspaper articles, radio programs, and messages on the popular radio serial drama “Rock Point 256”. Y.E.A.H. is a communication initiative of the Uganda AIDS Commission. It is managed by a partnership of Communication for Development Foundation Uganda (CDFU) and Straight Talk Foundation and other youth-serving and reproductive health organizations in Uganda. "Be a Man" is funded by the U.S. Agency for International Development and receives technical guidance from the Health Communication Partnership (HCP).

In the Spotlight Selected Tools Featured Materials Share Your Materials Special Topics Join the Network Search for Materials Home

The Health Communication Partnership

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine


Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.