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Update #52: September 5, 2003


- Message from HCMN member Manish Kumar
- Conference: Innovative Marketing Communications: Promoting
and Selling Training and Services in a Competitive Global Market
- Introductory Course: Culture, Communication and Health
- Workshop: International Executive Media Training Workshop
- New HCMN Members

Message from HCMN member Manish Kumar
Dear Friends,
Recently I have received a Fellowship from Fund for Leadership
Development MacArthur Foundation. My Project Title is
"Communication Strategies for the Promotion of Adolescent Health."
This project aims to develop innovative communication strategies
for adolescents, with an emphasis on sexuality, gender, risk behaviors,
violence, early marriage and pregnancy. I will collaborate with
organizations in the Foundation's priority states of Gujarat and
Rajasthan and other states like U.P., M.P, Bihar, Maharashtra,
Chattisgarh, Delhi, Haryana, Punjab, West Bengal, Jharkhand and
Uttaranchal of India to train 60 master trainers on communications
strategies for young people's sexual and reproductive health and rights.
I also proposed wider dissemination of communications materials through
an Edutainment Resource Center that I will establish in Lucknow. By
developing and incorporating innovative techniques * such as games and
magic tricks * into lesson plans, My goal is to develop materials that are
easily accessible, interactive and fun and draws the attention of young
people from urban as well as rural areas. This population of young people
is hard to reach, especially on reproductive health topics. The games and
magic allow me a unique platform to interact with young people. Each
game and magic trick will be accompanied by reproductive health message.
It is expected that the project will lead to the development of age-appropriate
and culturally sensitive materials for young people from urban and rural
areas and a cadre of trainers who can effectively deliver sexual and
reproductive health education. If any of you are interested in my project
work, kindly let me know because at present I am planning to start my
project listserve.

Manish Kumar
Manager Resource Mobilization &Training
Indian Institute of Young Inspirers
C-92 Sector-' A', Mahanagar,
Uttar Pradesh
Phone: 91-522-2374270 / 2452988
Fax 91-522-2338640

Innovative Marketing Communications: Promoting and Selling Training
and Services in a Competitive Global Market (IMC-3)
Dec 6-12 2003
Cairo, Egypt
Event Details: This workshop organised by the American University in Cairo (AUC) and the SPAAC/Human Empowerment Center is a collaborative learning opportunity for training executives and managers to discuss and master the "State-of-the-Art" promotion and communication methods for training institutions to effectively market their products and services. The workshop is an initiative supported by the Word Bank Institute's Knowledge Utilization through Learning Technologies (KULT) programme.

Course objectives as outlined on the KULT website:
? Examine the basic principles and usefulness of a new marketing paradigm "Integrated Marketing Communications" (IMC), and discuss the practicality of IMC methods and tools for promotion and selling training products and services.
? Describe and review the "State-of-the-Art" innovative promotion and communications methods to market and sell training products and services in highly competitive global market place.
? Provide participants with opportunities to analyse real-life cases of effective and/or less-effective sales promotion and marketing programmes.
? Share and reflect on the practical lessons learned and generic best practices, based on workshop participants own actual experiences, in promoting and marketing of training products and services
Registration Details:
Workshop fee - US$1,300,- inclusive of workshop materials, morning & afternoon coffee/tea & snacks, and lunch (during workshop sessions). In addition, participants are expected to pay for their own transportation or airfare, board and lodging costs. A special discounted hotel rate of US$ 75/room/night, inclusive of taxes & service charge, has been offered by the Ramses Hilton Hotel where the workshop will be held. The minimum suggested food allowances is US$ 30/day.Contact Information:
Ms. Rosa Abdel Malek

Culture, Communication and Health: An Introductory Course
(Dec 5-7 2003)
London UK
Event Details: This 3-day course is aimed at both aid workers who have worked overseas and those who are interested in working overseas. The course combines individual presentations from experienced aid workers from Africa, the Middle East and Europe.

The methodology uses a variety of participatory training methods such as case studies, simulation exercises, problem solving activities and group discussions along with some formal presentations. Throughout the course participants are encouraged to share ideas and discuss issues arising from their own experiences of health care through group discussion and presentations.

The course aims to address the issue of communication and local participation in a cross-cultural setting and to see the relevance of this in improving individual practice.
? Acquire skills for enhancing community and staff participation in project planning and implementation
? Identify the role of culture in health practice, behaviour and beliefs
? Improve their awareness and sensitivity to local cultures while operating in often troubling environments
Course Content
? Introduction to medical anthropology
? Introduction to participatory learning techniques
? Understanding indigenous health behaviour, attitudes and beliefs
? Communicating health through the lens of culture
? Communication methods and approaches
? What is culture and whose culture is it anyway?
Registration Details:
œ225 Individuals œ350 Organisations (with accommodation). œ175 Individuals œ300 Organisations (without accommodation). The fees include meals, course materials and tuition fees. Contact Information:
International Health Exchange
134 Lower Marsh
London SE1 7AE
Tel: 0 3333 Fax: 0 2277

International Executive Media Training Workshop
Dec 8-11 2003
Bangkok, Thailand

Event Details: The 3« day workshop, facilitated jointly by Clare Arthurs (of the BBC) and Moncef M. Bouhafa (CDC), will link strategic communication, media relations, and message design and delivery.

The workshop will provide hands-on learning in 4 areas:
? Develop Winning Messages: Think more strategically. Using a simple three-part process, CDC's workshop will help you develop messages for your issue or organisation.
? Crisis Management: How to react to negative press that can harm your agency's or your business's credibility. CDC emphasises a systems approach based on participant's own cases and needs. Previous emphases have included such areas as family planning, domestic violence, and rights based programming.
? Camera/Microphone Readiness: How to be camera ready and camera smart when being interviewed. Get your message out.
? Internet Monitoring and Marketing: Use the internet to monitor your media environment and market your ideas. Build strategic relationships to promote your issues.
Registration Details:
Registration deadline: November 25, 2003.
Tuition: USD $1600.00 - includes four night's hotel with breakfast, trainer costs, background and course materials, three half hour individual executive coaching sessions, and all coffee breaks. Contact Information:
Moncef M. Bouhafa
The Center for Development Communication
Ethical Approaches to Participatory Communication in Development
PO Box 25228
Washington DC 20007
Phone: Fax:

New HCMN Members

Taiwo Benson
Executive Director
Prevent AIDS Society(PAS)
Ile Abiye Hospital Premises Ado Ekiti Ekiti State P.O.Box.1546 Nigeria
Phone: +234 -30 -251034, 250038
Interests: Reproductive Health, Adolescent Health, Nutritition
My organisation is youth focused NGO providing information and education on sexual and reproductive health including HIV/AIDS. We design and print BCC materials, provide hotline services on HIV/AIDs to the youth,care and support for PLWHAs, advocacy, and consultancy. I am the Programme Coordinator and provide consultancy in the development of BCC materials and community mobilisation for HIV/AIDS.

Sudhamshu Dahal
UN Building, UN Complex, Lalitpur Kathmandu 44601 Nepal
Phone: 49860
We are specialised UN Agency working for children.

Sri W Sukotjo
Health Communications Manager
Helen Keller International
Jl Bungur Dalam 23 A-B Jakarta 12730 Indonesia
Phone: 62-21-7199163
To assist the Ministry of Health / Government of Indonesia to
promote the national vitamin A supplementation program

Olajide ALUKO
Pro-Virtues Communications Initiative
17, Akinbola Street, Ilupeju Lagos 234-1 Nigeria
Reproductive Health
As the name of the initiative implies, we engage in disseminating information to correct societal ills plaguing our communication. we mainly target youth empowerment and reproductive health, inter alia. We seek knowledge which we in turn give back to the youth in order to break the communication barriers of ignorance.

Meltem Agduk
National Professional Project Personnel
Birlik Mh. 10/2 Cankaya Ankara 06610 Turkey
Phone: +90 51 29
Interests: Reproductive Health Domestic Violence Other (explain below) Advocacy

Haddy Joof
GFPA New World For Youths Project
PO Box 325, Banjul The Gambia West Africa Banjul The Gambia 220 The Gambia
Phone: 378941
I work at a Centre called GFPA New World for Youths project, which is a sexual and reproductive health needs and rights of youth people between the ages of 10 - 24. The project will also work with the 0 - 9 and 25 age cohorts who are also a vulnerable group that need to be provided with information.

The centre houses a clinic and laboratory, library/resource centre, computer lab, a cafeteria, multi purpose lawn and administration office. The purpose of the youth centre is to eradicate ignorance among the youth and the culture of silence about sex and sexuality and other vices affecting the youth. The project has come to empower youths and provide them with information and services in a friendly environment.

The project operates in a triangular form. These includes peer health education, community outreach and centre based activities. The project conducts talks, lectures, film shows, drama performances, counseling sessions, computer training, STIs management, blood screening and treatment of minor ailments. All this, plus indoor and outdoor games facilities and well informative resource centre provide young people with information and services in a friendly atmosphere.

Davinder Kaur Uppal(Ms)
Head of Mass Communication
MC National University of Journalism
E-2/25-First Floor, Department of Mass Communication,
Bhopal Madhya Predesh India
Phone: 091-0755 -5294977; 2427104

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The Health Communication Partnership

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine


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