In the Spotlight Selected Tools Featured Materials Share Your Materials Special Topics Join the Network Search for Materials Home

Update #64: June 5 2004

- World Bank Youth Photo Contest 
- The 2004 Summer Institute on Integrated Marketing Communication for Behavioral 
        Impact (IMC/COMBI) in Health and Social Development
- The Technology of Performance Improvement: How We Get Results
- 2004 Entertainment-Education Conference
- Children's Radio Education Workshop (CREW) - South Africa
- Member Request: Radio soaps--turning threats into positive outcomes?
- Ten Lessons for ICT & Education in the Developing World
- New HCMN Members

World Bank Youth Photo Contest

WHY: We envision a world free from poverty and disease.  We can't make this vision a 
reality without you. We need you  to help shape our future. We want to see what you see, 
today,  and for tomorrow. You are the present. Start by voicing your vision. 
WHO: You, if you are between 14-20 years old.

WHAT: Photo contest for you to show your world -as it  develops. What do you think 
it needs more-schools, jobs,  training, health services? Something nobody else has 
thought  of? What do you think it needs less of? Show us what you  see and what we 
should see.

WHEN: Now. All entries must be postmarked by June 30, 2004.

WHERE: Submit photos and captions by mail or online. 

Entry Form & Contest Rules can be found at:

 By Mail
 All entries must be submitted with the Entry Form.
 Send all mailed entries postmarked June 30, 2004 to: 

 World Bank
 Attention: Youth Photo Contest
 MSN MC 3-308
 1818 H Street, NW
 Washington, DC 20433 USA

The 2004 Summer Institute on Integrated Marketing Communication for Behavioral 
Impact (IMC/COMBI) in Health and Social Development
This World Health Organization and New York University course focuses on strategic 
communication planning for behavioral impact in health and social development. A core 
principal of the course is that "behavioral results are the primary end-goals of health and 
social development programs" and as such the course stresses that behavioral impact 
comes with effective communication programmes purposefully planned for behavioral 
results, and not directed just at awareness creation, advocacy, or public education. 
Source: The Communication Initiative
Contact: NYU 2004 Summer Institute:  

The Technology of Performance Improvement: How We Get Results
What works best and how to use it:
Do you want to know what works best in improving the performance of health providers? 
If so, join us for a full-day workshop consisting of a series of highly-interactive concurrent 
sessions to see how various projects have applied the PI approach. 
Internationally-renowned guest presenter, Sivasailam Thiagarajan ("Thiagi") will get you 
started with an energizing opening event.  Then, in three consecutive sessions, you'll choose 
from a wide variety of applicable topics and work closely with their cutting-edge presenters.  
Later, you'll join small interest groups to crystallize the most interesting and essential lessons
learned and the most difficult "how to's."   In the final, plenary session, you'll have the 
opportunity to share ways to apply lessons learned and seek advice on difficult "how-to's."
CA staff, NGO staff, and USAID staff are welcome to attend. 
Use the day to: 
ú       Share better PI practices 
ú       Identify strategic use of PI to enhance accomplishments of health programs 
ú       Network and identify areas of common interest and mutual help 
Note: There is still time to submit a proposal to present an interactive session at this event.  
For information on how to submit a proposal, please visit
Contact: Population Leadership Program:  

2004 Entertainment-Education Conference
Entertainment-education, or "E-E," is the practice of using mass entertainment as a vehicle 
to deliver public health or other educational messages. Radio shows, rock concerts, live 
theater, local folk media, or television dramas are all forms of entertainment-education, 
which has become a standard component of strategic health communication. CCP, one 
of the leaders in the field, helps developing countries with accurate health messages, while 
scriptwriters make sure the material is entertaining.
Titled "EE4: Community and Context" this year's conference will explore traditional forms 
of communication including storytelling, songs, and drama alongside mass communication 

Contact: Kim Martin:  

Children's Radio Education Workshop (CREW) - South Africa
Children and young people at Bush Radio are trained in radio skills such as writing a script, 
conducting background research, and engineering. CREW is split into: BushTots (ages 6-9); 
BushKidz (ages 10-12); and BushTeens (ages 13-18). The youngest children produce a show 
that involves discussion and book reviews. The older groups play music and air the BUSH 
Radio jingles and Public Service Announcements (PSAs). BushTeenz also organise discussions 
on issues of concern, interviewing guests, reviewing films and videos, and featuring local 
youth music, drama, and arts events. 

For more information, contact:
PO Box 13290
7705 Cape Town
South Africa
Tel.: +27 +21 448 54 50
Fax: +27 +21 448 54 51

BUSH Radio site:

Source: The Communication Initiative

Member Request: Radio soaps--turning threats into positive outcomes?
A series of "radionovelas" broadcast by Radio Sahlom and sponsored by Alternative 
Development Program (ADP) in Peru has been so successful that the radio station, 
producers, and actors are getting anonymous death threats. The Coordinadora Nacional 
de Derechos Humanos asked to meet with the producer and the principal actor of the 
radio drama when the media in Lima talked about the threats they received by the 
coca growers in Tingo Maria. ADP wants to know if there is any experience dealing 
with turning this situation into something positive. Has any radio soap opera elsewhere 
in the world been able to turn threats in their favour by publicising them to discredit the 
people who make the threats?

Please contact Richard Martin  

Ten Lessons for ICT & Education in the Developing World
by Robert J. Hawkins
"What defines a quality education in today's global information-based economy? Has 
education kept pace with a rapidly changing world? Are there good models for reform 
that we can follow?" This article addresses these questions. Hawkins distills lessons 
learned from World Links' efforts to incorporate the Internet into the educational system 
in developing countries. 

For the full article:

"Ten Lessons..." is Chapter 4 of "The Global Information Technology Report 2001-2002: 
Readiness for the Networked World"; To access the full report, go to: 
(Portions of the report are available free of charge for download; a printed version may be 
ordered for a fee).   

Source: The Communication Initiative
New HCMN Members
Raji Mustapha Muhammad 
Life and Health 
Department of Medicine, OAU 
Ile Ife 
Osun State 
00234 Nigeria 
Phone: 08056665337 
Interests: Adolescent Health, General Health, Nutrition, Sanitation/Hygiene 
Trying to assist students/others in preventing what could lead to obesity and heart 
diseases. We try to encourage a proper way of living by teaching what to eat, 
quantity, when etc. Preach against alcohol. People of a particular environment are 
also encouraged on their personal hygiene and environmental sanitation.
And more ....

Jitendra Sangawar
Communication Officer(IEC)
Office of Joint Director (TB)
Directorate of Health
Sultan Bazar, Hyderabad- INDIA
Phone:  040-24733374
I am presently working as Communication Officer for the Tuberculosis control 
programme in Andhra Pradesh, India. My job involves developing various 
communication tools, testing and distributing. 
Till now we have developed material like posters, handouts, flip books and some 
audio-video material. I am keen on developing some interactive material like games 
which help in bringing awareness about general health and TB in particular. I am very 
excited knowing that such a group exists on line with whom I can share/interact. 

Dr.Manju Mishra 
Principal / Founder 
College of Journalism and Mass Communicatio 
Kathmandu 00977+1 Nepal 
Phone: 00977+1 4443849 
Interests: Environment, Communication and education development

Phone: 67 
Interests: Adolescent Health 
Estamos trabajando con un nuevo programa de difusion sobre salud y prevencion, 
para jovenes en las escuelas, a travews de la cruz roja ARG FIL BA BCA

Consultant, Partner 
D-2 Sangath Alacrity Apts., MGR Nagar 
Velacheri, Chennai 
Tamil Nadu 
640042, India 
Phone: 98840-51596 
Interests: Reproductive Health, Adolescent Health, General Health, Environment, 
Infectious Diseases, Nutritition, Gynecology & Obstetrics, Sanitation/Hygiene 
KEYSTONE PUBLIC RELATIONS is a Chennai based, specialized outfit with 
extensive expertise in healthcare PR.  KEYSTONE PR has delivered results by 
- Strategic, objective driven PR programs.
- Critical inputs and tactical advice for key messaging.
- Program implementation and effective media relation services.
in the areas of Patient and public service communication; Public outreach campaigns; 
Crisis communication.
We would be greatly interested in providing PR counsel and services for public 
service health care campaigns in the state of Tamil Nadu, India.

Back to HCMN Home

In the Spotlight Selected Tools Featured Materials Share Your Materials Special Topics Join the Network Search for Materials Home

The Health Communication Partnership

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine


Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.