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Spotlight World Cup Special

The purpose of the monthly Spotlight is to showcase health communication materials that have had proven impact.

Break the Silence: Talk About AIDS Campaign Materials


To celebrate the World Cup, the M/MC shines the spotlight on a project that successfully worked with football players to “break the silence” about HIV/AIDS among themselves and over 121,000 screaming fans.  A multi-media communication campaign was carried out during the Confederation of East and Central African Football Association’s (CECAFA) Youth Tournament, held in Kenya in 1999.  Among the many materials developed for this campaign were these posters:

Screenshot from Break the Silence clip View a video clip from the campaign

See all materials developed for this campaign.


The research for this campaign consisted of a baseline knowledge, attitude and practices survey conducted with the players of each team before health communication materials were delivered to them.  The impact of the campaign was measured through more than 750 exit interviews with players and fans that were conducted by selected students from the Kenya Medical college.  Asked if they had been exposed to Break the Silence messages, 92% of players and 76% of fans said yes.  For most respondents this was the first time they had heard or read health messages during a football match, and 90% of respondents liked it. 

Read a full report.


The CECAFA governing board, realizing the potential of their Youth Football Tournament for disseminating HIV/AIDS messages, asked the Johns Hopkins University Population Communication Services project to work with them.  Many partners were involved and donors included DfID/Futures, GTZ/Kenya, UNAIDS, UNFPA/Kenya, and USAID/Tanzania.  Kul Graphics produced the eye-catching posters above.

Photos See photographs of the CECAFA Youth Tournament.
Health Communication through Soccer See other resources on Health Communication through Soccer.


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The Health Communication Partnership

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine


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