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The purpose of the monthly Spotlight is to showcase health communication materials that have had proven impact.
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BREAK THE SILENCE: TALK ABOUT AIDS CAMPAIGN MATERIALS - KENYA
To celebrate the World Cup, the M/MC shines the spotlight on a project that successfully worked with football players to “break the silence” about HIV/AIDS among themselves and over 121,000 screaming fans. A multi-media communication campaign was carried out during the Confederation of East and Central African Football Association’s (CECAFA) Youth Tournament, held in Kenya in 1999. Among the many materials developed for this campaign were these posters:
 View a video clip from the campaign
See all materials developed for this campaign.
EVIDENCE OF IMPACT
The research for this campaign consisted of a baseline knowledge, attitude and practices survey conducted with the players of each team before health communication materials were delivered to them. The impact of the campaign was measured through more than 750 exit interviews with players and fans that were conducted by selected students from the Kenya Medical college. Asked if they had been exposed to Break the Silence messages, 92% of players and 76% of fans said yes. For most respondents this was the first time they had heard or read health messages during a football match, and 90% of respondents liked it.
Read a full report.
CREDITS
The CECAFA governing board, realizing the potential of their Youth Football Tournament for disseminating HIV/AIDS messages, asked the Johns Hopkins University Population Communication Services project to work with them. Many partners were involved and donors included DfID/Futures, GTZ/Kenya, UNAIDS, UNFPA/Kenya, and USAID/Tanzania. Kul Graphics produced the eye-catching posters above.
 See photographs of the CECAFA Youth Tournament.
 See other resources on Health Communication through Soccer.
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